Write copy confidently.
Add personality to your website.
Attract aligned clients & subscribers.
Write copy confidently.
Add personality to your website.
Attract aligned clients & subscribers.
Find out how inside Zafira's copywriting program:
The Intention Infusion.
Designed for online entrepreneurs and course creators who are ready to find their voice and sell their offers — effortlessly.
Receive training and accountability to clarify your brand messaging across your website, sales pages, emails and funnels.
"Before taking The Intention Infusion, I felt that my writing and emails to my audience were somewhat dull and uninspired. Through taking The Intention Infusion and receiving direct feedback (and excellent coaching) on my writing from Zafira, I was able to integrate more of my personality into my writing, tap into my authentic voice and share that with the world.
I wrote a sales page that converted and that I felt very proud of in the program! I also truly appreciated how Zafira emphasized sustainability and authenticity throughout the program. It really helped me to relax into producing content and my content has benefited from it!!"
My copy converts & I feel relaxed!
— DR. ADIA GOODEN, CLINICAL PSYCHOLOGIST, COURSE CREATOR & PODCAST HOST
It’s time to ditch the fancy copywriting formulas and second-guessing your message! 🤦♀️
If you're ready to *finally* connect with your community authentically, make money and overcome perfectionism in marketing yourself...
Let me show you how!
Coaches, course creators, and driven digital entrepreneurs who want to become better writers:
THE INTENTION INFUSION
Introducing the flexible, high-touch program that will help you infuse more confidence, clarity, and personality into your copy:
Copywriting, simplified. Five zero-fluff trainings. Accountability to help you focus on leaning into your voice. Serve your people, and uplevel your offers — on your terms. More heart, less overwhelm.
Write or revamp *all* your web copy with more personality, strategy and clarity
YOU can finally:
Find your voice and use it fearlessly in all parts of your marketing
TAKE THE LEAP SO THAT...
Grow your audience with aligned members (I'll show you how to get in their head!)
Write more confidently, clearly and succinctly (no more rambling)
Receive expert feedback on every piece of copy you write in the program
Get important to-do's checked off your list — from your lead magnet to your welcome email sequence
Want to round out this year feeling like, "I'm SO proud of my copy?"
"The Intention Infusion is a game-changer. This is a fabulous course if you don't enjoy writing, you aren't a confident writer, or have been meaning to dedicate more time to your brand but haven't found the time to do it!
This program will make you re-discover your love for writing. It changes your mindset from something you HAVE to do for your business to something you GET to do for your business.
Within the first three weeks in The Intention Infusion, the program had already paid for itself. Zafira’s lessons, carefully assembled templates and feedback not only increase your confidence but actually get you real results. You learn how to approach your business with intention and in your own way.
As a copywriter, it makes me incredibly nervous to have other copywriters look at my copy. Zafira’s approach is gentle and welcoming. I always buzzed with excitement after our copy critiques. Her eyes on your copy take it from good to super-duper amazing.
Now that the program is over (even though I feel super sad that I don’t get to hang out with Zafira and my cohort) I feel much more confident in the words I write and can see more value in what I offer. Plus, I finally have a website I’m not embarrassed to show my clients! Just DO IT. You’ll find yourself writing even more and loving every second of it."
— Michelle Carrington, Beauty Copywriter
It paid for itself within three weeks!
"Starting this program means you will grow authentically and confidently in your business without wasting time in doubting yourself.
It's a deep experience for finding your voice in a practical and 'implementable' way so that you can share your services professionally without sounding "salesy" and with your own unique personality — which results in attracting authentic people reaching out to you who want your help in improving their lives.
I'm so glad I finally know what my voice is — I'm starting to see immense possibilities for myself. And honestly... The value of this program is at least 10x more than what I paid for it!"
— MONA MANDOUR, CERTIFIED HEALTH COACH
It's worth 10X the price!
"The Intention Infusion has been one of the best investments I have made in my business! With Zafira's guidance, I was able to create a new and exciting landing page for my lead magnet, write a very high converting sales page for my online course as well as write a new email sequence for my email list.
After taking the Intention Infusion and implementing it in my business, I have quadrupled the registration for my online webinars and doubled the enrolment in my online course!
I highly recommend this program for anyone that wants to sound like themselves and attract dream clients through their copy — whether it's your emails or your website — Zafira has the magic formula for you!
I can't tell you how many times people ask me "who wrote your sales page?" or "who writes your emails?" and I am happy to say that I wrote them myself because I took Zafira's Intention Infusion program."
— Swapna Patel, Personal Style Expert & Course Creator
Zafira has the magic formula for you.
- Learn how to tap into your natural writing voice and use it comfortably in your copy, everywhere.
- Reach out to your audience to extract the “voice of customer” you need to be aware of while writing, with my proven customer research strategies.
- Create your own brand messaging guide to turn to whenever you write, or to hand off to a contractor supporting you on a project.
- Steal my advice for how to create irresistible offers that position you as high-value — no matter where you’re at in your journey.
- Craft your signature process or framework to set you apart from the pack.
- Walk away with refreshed or brand new offers, programs, or packages you can’t wait to sell to your audience!
Here's exactly what you'll learn.
Brand Messaging 101
Own Your Offer
MODULE 1
MODULE 2
- Pick the best lead magnet for your business and find out which one is the right fit for you.
- Upgrade or create your lead magnet (plus your opt-in page!), and learn how to make it an intentional one in alignment with your brand.
- Zoom out to the Big Picture to understand why and how we need to nurture our audiences organically.
Nurture Your Audience
MODULE 4
- Get your Home, About, and Services web copy done n' dusted with easy-peasy frameworks (+ copy swipes my private clients have paid thousands of dollars for, to inspire you!)
- Infuse your brand messaging into your language and see how it alll fits together.
- Bonus: you'll also get access to my custom sales page frameworks for group programs that suit every reader or experience (I'm talkin' short-form and long-form options!)
Sell With Personality
MODULE 3
The Intention Infusion gives you instant access to five core video trainings (with fab workbooks!), and an intimate community of like-minded entrepreneurs.
You’ll get access to the *exact* brand messaging strategies, copy frameworks, swipes, and more that have helped my members and clients say: “finally, copy that feels like ME.”
THIS IS HOW IT ALL BREAKS DOWN:
- Write your welcome email sequence with more ease, clarity, and direction — so that your lead magnets and email funnels start converting, and quickly!
- Get the email copy frameworks you need to create, market, and share value with your audience (without disappearing into the crowd), consistently.
- Receive access to my unlimited bank of email ideas for you to write consistent, compelling emails that your people will look forward to reading, responding to, and bookmarking. (And turns them into lifetime customers!)
Elevate Your Emails
MODULE 5
PLUS, YOU'LL ALSO GET ACCESS TO:
Your words, conversations, and questions have a safe space inside our private Intention Infusion Facebook Group.
Share what you're up to anytime and we'll jump in to support you.
A SUPPORTIVE, HEART-CENTERED COMMUNITY:
Get access to discounted 1:1 coaching calls with Zafira to share copy and receive feedback at any point in your journey.
This is the BEST option for folks who like to take action, enjoy accountability, and move forward with clarity quickly.
PRIVATE CALLS & COPY FEEDBACK WITH ZAFIRA
Get started right away and begin putting these modules and your bonuses into action!
Want to take an accelerated path or chill and spread out your learning? No matter what you need, you’ll have access to three unique implementation plans to help you stay accountable and learn at your own pace, PLUS the option to pick from using workbooks or Google Docs for your homework.
TAILORED OPTIONS FOR EVERY LEARNING STYLE
"If you want to be part of a community of like-minded entrepreneurs and learn how to find your voice and writing style, this is the program for you! It's such a unique experience to work, learn, and receive feedback from a world-class copywriter.
Being coached by Zafira truly exceeded my expectations. Her unique and supportive approach to showing others the way to find their voice is truly extraordinary. The personal growth I've experienced and clarity in my business has been a gift and I can't wait to launch my website! I am truly grateful."
Being coached by Zafira exceeded my expectations.
Ready to boost your confidence, embrace your inner writer, gain more clarity *and* more aligned customers?
of course you are!
Perfect if you get stuck in your head.
"The Intention Infusion was exactly what I needed to marry my personality with my professional marketing experience. This allowed me to really show up in my business differently and have confidence in writing emails and copy for my business. Being able to have Zafira’s feedback was SO valuable — I can get stuck spinning in my head so having her and the group to bounce ideas off was really amazing. I loved the writing prompts, examples, live calls and was able to refine my offers, add personality to my website and be held accountable to show up for myself and my business!"
chassie loved the personalized feedback
MORE GLOWING REVIEWS
Fall back in love with the idea of writing.
“I have so much gratitude for you, Zafira! I’m falling back in love with the idea of writing and realizing my fear was just about whenever I had to make my copy public. I feel like I’ve unveiled something within and I’m so eager to keep pushing through the fear now and getting okay with putting myself out there. Because how can your people find you if you’re not out there?? Being you and your most authentic self and connecting with the people I want to help has been so great. I loved all of the members in this container, bringing our messy ideas to the table, and being curious has helped me realize we’re all in it, all the time. Thank you for the opportunity to move through all of this together!”
KARLA GOT THE COURAGE TO EXPRESS HERSELF
The experience surpasses your expectations.
"Zafira is pure brilliance and kindness! She is a wordsmith and she draws out the essence of who you are and helps you infuse that into your website and copy in a way that is compelling and of service to your ideal client. I have so much more confidence in my writing skills because of my experience in Intention Infusion. The support, guidance, and community was way beyond my expectations!”
AMANDA HAS SO MUCH MORE CONFIDENCE
Have we been *officially* introduced?
Hey friend, I’m Zafira — intuitive brand therapist, bookworm-turned-copywriter, owner of several hundred books, ocean dipper, dog/baby/plant mama… And one heck of a good listener.
My superpower is building the bridge between your audience and your *unique* voice — by listening closely for the messaging gaps that need to be filled — so that you never dread writing about yourself again.
I believe in personality-driven, soulful copy because I know we need more quirks, weird and purpose in the way we market authentically today.
And most importantly, intention – in how we learn and implement.
As a lover of an endless to-do list, I also know that there’s never any *real* urgency to revamp our web copy, email our list or, ya know… Any of those “market-y” things…
But the longer we wait, the harder it gets to cultivate the confidence you need to get comfortable with it.
hey friend!
Honing your voice takes time and practice.
That’s why I created The Intention Infusion — so I can hold that space to coach you through it, build a strong foundation and actionable practices to do so consistently after our time together ends.
More than ever before, learning to connect authentically with your audience is becoming increasingly important in a world where we're addicted to the scroll.
What will YOU say to make folks stop, read and listen?
If you’re ready to show up as the Real You in your web copy, emails, and more — I’d be honored to guide you through the murky marketing waters to arrive at clarity.
Whaddaya say, you in?
xo
Zafira
“This program brings out the voice you've always had that's been playing shy. I've learned so much about how to frame my words to my audience — I gained so much more clarity on how I want to shape my offerings, showed up on social media and the community was invaluable. How I show up now is braver, clear, and more authentic because the words have formed themselves to tell the world what I’m up to!
Zafira is best-in-her-class at putting together frameworks that put ease into the writing process and the whole experience of Intention Infusion is so inspiring, supportive, and fun. Writing has always tripped me up and now I’m embracing it!”
It’s time to bring out the voice that’s been playing shy.
“The level of support, information, templates, community, coworking sessions, hot seats, and support I received inside The Intention Infusion is incomparable to any other program I've ever been in.
I wanted help with my brand messaging and web copy and I got wayyy more than I paid for. Whether it was through my newsletter or welcome sequence, I felt so boxed in before and turned away so many people because I was always told to do things one way by other coaches.
This program gave me the permission to be more creative and take up more space in the online industry! I don’t feel crowded or overwhelmed — I’m just getting started. And I’m still in awe of the level of personalization and care Zafira poured into this program.
Thanks to The Intention Infusion, I was able to launch a new low-ticket offer (a workshop), landed a podcast episode feature in collaboration with another Intention Infusion member, and created my own unique process that I’m now using to work with my clients. If you're ready to be more visible in an authentic, purpose-driven, and specific way, say yes to this program before you even think about it!”
Take up space the way *you* want to.
"My writing has become more potent. I arrived here on the tail-end of creating my new brand and this program had everything I needed to write my web copy from scratch, and SO much more! Between the abundant yet totally digestible modules, and Zafira and the group's feedback, my copy became more me, more fun, and more relatable.
It was so intentional and organized. I felt like I had everything I needed to get my web copy done — start to finish — without feeling overwhelmed (which will often paralyze me). I have bought so many online courses that I never finished, or just watched the videos without taking much action. The Intention Infusion felt different. This program really helped me grow as a writer and a solopreneur. I'm so glad I signed up when I did!"
Receive all the tools you need to write.
YOUR WRITING FEELS LIKE IT'S IN A RUT
YOU WORRY THAT YOUR COPY ISN'T ENGAGING OR INTERESTING ENOUGH
YOU DON'T FEEL CONFIDENT WHEN SENDING EMAILS OR SHARING UPDATES ON SOCIAL MEDIA
YOUR BUSINESS VOICE FEELS A LITTLE ALL OVER THE PLACE (AND YOU'RE TIRED OF IT STAYING THAT WAY)
YOU KNOW YOU HAVE A LOT TO SAY, YOU JUST DON'T KNOW HOW TO ARTICULATE IT
YOUR WEBSITE AND BRAND MESSAGING FEELS LIKE AN OLD VERSION OF YOU (AND IT'S TIME FOR A REVAMP!)
If you struggle with *any* of these things, you need this...
GET STARTED >
Stop overthinking everything you write (and start loving it instead)
Revamp crucial parts of copy in your business with a clear, strategic approach that still folds in spoonfuls of your personality
Show your audience what *actually* sets you apart from other course creators (by embracing your weird side)
Write emails, social media posts, and more with a steady stream of creative ideas (and support to test them out before you do)
Uplevel the copy you *already* have with tailored feedback and support (no one left behind!)
Connect with a conscious, heart-centered community that believes in serving their audience with integrity (no douchebags allowed)
TL; DR? The Intention Infusion will give you the tools you need to…
join right here!
JOIN THE DIY-VERSION OF THE INTENTION INFUSION AND GET INSTANT ACCESS TO THIS PROVEN APPROACH TO MESSAGING...
… And thank yourself for the conversions, comfort with your writing voice, and new customers later!
xo
Zafira
My Guarantee To You
If you decide within 14 days of purchasing that The Intention Infusion isn’t a good fit for you, reach out to let me know why. If I can’t help you resolve the issue, I’ll provide you with a 100% refund.
MY
GUARANTEE
A safe space where I was held.
“I feel much more confident, clear, and ready to move forward with my business now that I have more trust in my own voice and my own process. I wasn’t sure if I was ready for this because I was so new in my business, but I’m so glad I created the space for it and that Zafira was so supportive and gentle in helping me relax into this work in such a safe group, where I was held by everyone. All our coaching calls lifted me up and reminded me that I’m ready to step into confidence. I’ve finally started coaching women and moving forward, my way!”
KERRY FELT STRONG AND SUPPORTED
Even *MORE* GLOWING REVIEWS
I got clear on how I'm of service to the world.
“Being a dancer, words are not my natural choice of expression, and talking about what I do is something I struggle with. Zafira really challenged me to talk about what I do and the power of it. Outlining exactly what I do has been such an important piece that has been missing from my work, and getting really clear on how it's of service in the world is so beautiful! The Intention Infusion is an incredible opportunity to refine your vision and voice whilst connecting with an aligned and inspiring community! I’ve got new clarity on the direction and value of my personal brand — I'll be re-doing my website completely and launching new digital offers!"
LUCY CAN FINALLY TALK ABOUT WHAT SHE DOES!
I'm expressing myself as I am: unfiltered.
“The Intention Infusion has solidified how I want to show up in my business and which voice to use and when. I have been able to re-calibrate my own imposter syndrome and feel confident in expressing myself exactly as I am. Unfiltered. The program gave me so much courage, and allowed me a sense of community; I love it. I will use every lesson I learned and cherish this experience forever. And I will think of Zafira every time someone signs on with me knowing that what she taught me helped me align with my clients through my writing!”
EMAN CAN FINALLY BE HERSELF IN HER COPY
P.S. Marketing yourself is getting increasingly automated (hello, AI!), which means *your* differentiator in years to come will be your personality, unique stories and viewpoint.
I'll help you reflect them effortlessly.
“Originally I joined The Intention Infusion to work on a newer business of mine, but I started using it for my own photography business too. I’ve always had a steady stream of clients and didn't have to redo a ton — but I did it anyway and it actually brought me back to who I am and what I love: caring about my clients, reaching out to old ones who helped me get started and it has been really special.
It’s also so cool that by being isolated in the last few years, having this community of entrepreneurs has been so encouraging. The best thing about this program is that I feel reconnected and excited about my business now that I have this reset. I was so overwhelmed by copywriting before; and it has been so simplified for me here by focusing on my voice, what I offer, caring about the community that I’m serving… Versus all the complex formulas and techniques and psychology. At the end of the day, it’s really about being authentic and serving my people.
The Intention Infusion stripped away a lot of my perfectionism and I’m excited to rebrand, now that I have all the copy for my new website and have so many new ideas about how I’m going to serve clients in the next couple of years!”
— Kim Johnson, Wedding Photographer
It brought me back to what I love & got me excited to rebrand!
Know that brand therapy is a real thing -
-- And I'm here to hold space for you.
While I'm not exactly a certified counsellor...
I have heard the words "brand therapist" come up on more than one occasion when chatting with clients and Intention Infusion members about our experience working together.
And I know it's because sometimes…
It takes someone *else*, or a different perspective, to help you get out of your own way when you tell your story.
Someone who sees the diamonds and sparkles in the corners you might be missing. Someone to hand you the Kleenex and say, the first step is cranking out a Shitty First Draft. But goddamn, you finally tried it out. And you did it.
That's the vibe I go for here.
Giving you the tools you need. Making that first draft so much easier. Heaps of examples to inspire you.
A FINAL WORD FOR FOLKS WHO LIKE TO SCROLL TO THE END...
When you join, we enter into a pretty sweet deal...
- I say: "I'm here to offer you the tools you need to learn, create and implement."
- You say: "I have no excuses but to show up for myself, write, practice and experiment."
If you’re still on the fence about whether this program is for you, I’ll tell it to you straight — you should only buy only *if* you are committed to showing up for yourself, being present, and doing the work vs. letting this program gather digital dust.
You don’t have to run a marathon here, but as long as you’re strolling at your own pace and maintain momentum in your own way, I’ll know that this investment was the right choice for you.
So, if you’re…
- Tired of grappling with perfectionism in your writing...
- Seeking support to light a creative fire under you and get your brain juices flowing...
- Excited about built-in accountability to up-level your brand message, web copy and perfect your offer/s and…
- Ready to *finally* show up for yourself — so you can show up for your audience...
Know that the Intention Infusion is an overwhelm-free, and get-'er-done space to activate all of the above… Wherever you’re at in your journey.
Whether you’re just starting a business or you’ve scaled to creating courses, this foundational messaging program is designed to evolve with all coaches and course creators who want to find and use their voice to make an impact.
No matter what you decide...
The most important thing is that you take a step forward, your way.
Whether that’s inside The Intention Infusion or not, consider me your confidence cheerleader + brand therapist cheering you on every step of the way.
With copy love,
Zafira
“I really wanted to rewrite my web copy and find my voice when I joined The Intention Infusion.
Now, I have 4 new nurture email sequences, new and improved offers, an entirely rewritten website, newfound writing skills, and NEW FRIENDS!
I loved how well-rounded the program was — there were so many different avenues for support and learning. I could have worked through it all by reading blog posts about web copy and offers, but it felt so much more impactful to sit in a container with such beautiful human beings that are showing up in a world so uniquely and have really shown up for each other. I felt like everyone was invested in each other’s success.
What Zafira created was magical— truly, I'm leaving with so much more than better copy. If you’re thinking about joining, DO IT! You'll walk away with stronger brand messaging, crystal clear offers, and a whole new outlook on your business.”
Join a crew that's genuinely invested in your success.
"The Intention Infusion course is not like other copywriting courses. It's very effective, the videos really dive deep, and the handouts are the most in-depth and helpful I've seen from a course.
The process potion was a great concept to get into your client's minds and on how you can best help them (two birds with one stone here.) Zafira's hot seat calls were my favourite part of the course as they helped me stay organized and committed to the work I was doing. I loved everyone's feedback (including Zafira's obvi).
Everything about the course materials and the sessions provide tangible tips to improve your copywriting. Zafira just gets it and she even teaches you a ritual to get into it. Who else does that?! LOVE it!"
Get inside your client's heads.
“When I think of myself in my highest, truest version of myself — she’s always thriving and energized, and this program has given me permission to honour that in my personal and professional life. As a new entrepreneur, I felt like for so long I wasn’t honouring that feeling within that I was needed to go after my true calling. I didn’t know if I was ready or had enough experience to be in this program, but the group allowed me to show up in this safe space and step into alignment as I move forward in my business.
I can now fully show up in my business, move forward with a heart-centred approach, and feel supported doing that! Before I felt like I had to meld myself tirelessly into someone else, and as an introvert I’m finally, slowly, opening up parts of myself that were scary before — and The Intention Infusion helped me do it.”
